What is acquiring secondary meaning in trademark terms?
A) when a mark that resembles a mark already registered with the federal PTO is used for a new product or service
B) when descriptive words are used that have no direct relevance to a product or service
C) when ordinary words establish new meaning due to its attachment to a product or service
D) when a distinctive mark or design is created for a new product or service

Question

Quizplus · Accepted Answer

Acquiring secondary meaning occurs when ordinary words establish new meaning due to their association with a product or service. This is often seen with descriptive terms that are not necessarily unique, but have become associated with a specific brand or company through extensive use and advertising.

What Is Acquiring Secondary Meaning in Trademark Terms