Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog and in its print ads as well as on its Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's is using an integrated marketing communication approach, as it is coordinating all aspects of its marketing mix (advertising, sales promotions, public relations) to create a consistent and unified message across all channels. The use of the same models in all promotions also contributes to the integrated approach.

Delia's Is a Clothing Retailer That Targets Teenage Girls