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Which Company Verifies Magazine Circulation Numbers by Auditing Subscriptions as Well

Question 16

Multiple Choice

Which company verifies magazine circulation numbers by auditing subscriptions as well as newsstand sales and also checks the number of delinquent subscribers and rates of renewal?


A) A.C. Nielsen
B) Simmons-Scarborough
C) MediaMark, Inc.
D) Auditing Bureau of Circulations (ABC)
E) International Circulation Service (ICS)

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