To be more precise and determine the efficiency of a potential media buy, planners often look at the ________.
A) targeted cost per thousand (TCPM)
B) cost per point (CPP)
C) cost per impression (CPI)
D) category development index (CDI)
E) brand development index (CDI)
Correct Answer:
Verified
Q41: _ techniques enable marketers to determine the
Q42: Which of the following is characterized by
Q42: Which is a method of comparing media
Q44: Media planners may strive to create _
Q44: Which calculation of efficiency is an estimate
Q45: Which of the following refers to the
Q47: What does CPM stand for?
A)cost per million
B)cost
Q51: What two figures are needed to calculate
Q55: _ indicate the weight,or efficiency,of a media
Q59: If an advertising period is too long,ads
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