Why have several advertising agencies unbundled their media buying function?
A) Agencies were required to unbundle their media buying function by the FTC.
B) An agency could become more of an expert in media buying if it was removed from the overall agency structure.
C) This allows media groups to work for clients who may be competitors to some of those handled by the agency.
D) Agencies want to focus on single clients.
E) Agencies could better consolidate it with the media planning function.
Correct Answer:
Verified
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