Multichannel deals are a result of media convergence that allow advertisers to purchase media across all platforms with a single deal.

Question

Quizplus · Accepted Answer

Multichannel deals are a result of media convergence where advertisers can purchase media across multiple platforms (such as television, radio, digital, social media, etc.) with a single deal. This is made possible due to the integration of these platforms and technologies.

Multichannel Deals Are a Result of Media Convergence That Allow