The newspaper in Panama City, Florida, The News Herald, charges national advertisers $45.00 per column inch. On Sunday, which is the day most national advertisers would want to advertise, this newspaper has a circulation of 70,000 households. Calculate CPM for one column inch.
A) $0.64
B) $1.12
C) $6.40
D) $11.30
E) $1,800
Correct Answer:
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