28th Avenue Wine & Spirits decided to start advertising its business, but it does not have a large budget to devote to it. However, the company's sales are seasonal, with the highest sales occurring between Thanksgiving and New Year's. If 28th Avenue Wine & Spirits would like to have a media presence all year round, which continuity schedule would you recommend to make the most of the budget?

Question

Quizplus · Accepted Answer

Since the company wants to have a media presence all year round but has a limited budget, a pulsed advertising strategy would be the best choice. With a pulsed strategy, advertising is focused during the peak sales season while maintaining a lower level of advertising during the other months. This allows the company to maximize its budget during the most profitable time without overspending during other, less productive periods.

28th Avenue Wine & Spirits Decided to Start Advertising Its