Harriet owns a specialty children's clothing store in Lakeland, Florida. She wants good geographic advertising coverage of her market area, so she will most likely use ________ as an advertising medium, which is the medium that has always made up the bulk of retailers' advertising.

Question

Quizplus · Accepted Answer

Newspaper is a traditional and effective medium for local advertising. As Harriet is targeting a specific market area, she can advertise in the local newspapers which would provide good geographic coverage. It is also a cost-effective option compared to other mediums like television or magazines.

Harriet Owns a Specialty Children's Clothing Store in Lakeland, Florida