Sam had just finished watching his favorite television show, American Idol, when he received a phone call asking him a series of questions about an ad he saw during the program. The researcher asked him what information he got from the ad. What type of research is this an example of?
A)moment-by-moment test
B)coincidental survey
C)post-testing
D)concept testing
E)tracking study

Question

Quizplus · Accepted Answer

This is an example of a coincidental survey, which involves contacting viewers immediately after exposure to an advertisement to assess their recall and understanding of the ad content.

Sam Had Just Finished Watching His Favorite Television Show, American