Advertising creates visibility for a product or brand through exposure, and consumers respond by selecting messages to which they pay attention, a process called selective perception.

Question

Quizplus · Accepted Answer

This statement is true. Advertising aims to create visibility for a product or brand through different mediums such as television, radio, internet, and print media. Selective perception refers to the fact that consumers tend to pay attention to messages that are relevant to their needs, interests or preferences, and are likely to ignore those that are not. As a result, advertising campaigns need to be designed in a way that captures consumers' attention and communicates messages effectively.

Advertising Creates Visibility for a Product or Brand Through Exposure