Which category of the adoption process represents the 2.5 percent of the population willing to try something new?
A)innovators
B)early adopters
C)early majority
D)late majority
E)laggards

Question

Quizplus · Accepted Answer

Innovators represent the first 2.5 percent of the population who are willing to try something new. They are the risk-takers who are always seeking new experiences and are willing to take chances on new products or ideas.

Which Category of the Adoption Process Represents the 2