________ involves selecting potentially profitable segments as the audience for a marketing communication effort.
A)Targeting
B)Positioning
C)Zoning
D)Segmenting
E)Profiling

Question

Quizplus · Accepted Answer

Targeting is the process of selecting potential profitable segments as the audience for a marketing communication effort. This involves identifying the specific characteristics of the target market, such as demographics and psychographics, to tailor marketing messages and promotions that resonate with that audience. Positioning involves how the brand is defined in the minds of consumers relative to competitive offerings, zoning is a geographic-based approach to targeting, segmentation involves breaking the market into smaller groups with similar needs or characteristics, and profiling is the process of analyzing data to create a detailed picture of the target market.

________ Involves Selecting Potentially Profitable Segments as the Audience for a Marketing