Harris, the marketing manager at a small sports retail chain, has conducted a marketing analysis. He has investigated the company's internal resources and situational factors, as well as factors and trends in the competitive sports retail chain market. Which of the following has Harris completed?

Question

Quizplus · Accepted Answer

Harris has conducted a SWOT analysis which involves analyzing a company's strengths, weaknesses, opportunities, and threats. A business plan outlines the overall strategy and objectives for a company, a creative brief is a document used by agencies to guide the development of creative materials, a marketing plan is a detailed roadmap for a company's marketing efforts, and a marketing mix is the combination of product, price, promotion, and place used by a company to market its products or services.

Harris, the Marketing Manager at a Small Sports Retail Chain