Laurie saw a television commercial that depicts a mother stressed out from working and taking care of children.The scenes show hassles at work,kids crying,dogs barking,and the phone ringing.Then the commercial shows the mother relaxing in a bubble bath with the voice-over saying,"Calgon,take me away!" When Laurie saw that ad,she exclaimed,"Yes,that's exactly how I feel!" What message approach was this ad using?

Question

Quizplus · Accepted Answer

The ad is using a "slice-of-life" approach, as it portrays a relatable and realistic situation that the target audience (working mothers) can identify with.

Laurie Saw a Television Commercial That Depicts a Mother Stressed