The advertising agency for Ford Focus wants to test which of the two headlines it is considering for a magazine ad will have the greatest impact on the target audience. What kind of test can the agency conduct to determine this?

Question

Quizplus · Accepted Answer

The test that the agency can conduct to determine which headline will have the greatest impact on the target audience is a split-run test. In this test, the agency can run two versions of the ad with the two different headlines in two separate but equal groups of the target audience. By comparing the response rates to each ad, the agency can determine which headline had the greatest impact.

The Advertising Agency for Ford Focus Wants to Test Which