A Johnson & Johnson campaign for the company's "Healthy People" initiative includes posters with the headline "Keep your spirit pure" with no more information in the headline. This is an example of an indirect headline or a(n)________ headline.

Question

Quizplus · Accepted Answer

This is an example of a blind headline, which does not reveal the full message in the headline itself but encourages readers to learn more about the campaign or product.

A Johnson & Johnson Campaign for the Company's "Healthy People