Escalation of commitment can occur when people don't ________.
A)want to make a decision
B)want to admit that an earlier decision was flawed
C)accept current conditions
D)understand that conditions have changed

Question

Quizplus · Accepted Answer

Escalation of commitment occurs when people continue to invest in a decision or course of action despite evidence that suggests it's failing. This can happen because people don't want to admit that their earlier decision was flawed, and they don't want to suffer a loss of face, credibility, or financial resources. They may also be influenced by sunk costs, the idea that they've already invested so much time, effort, and money that it would be wasteful to quit now. As a result, they keep pouring in more resources, hoping to turn things around, instead of cutting their losses and changing course.

Escalation of Commitment Can Occur When People Don't ________