In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P&G representatives who tidy and arrange display areas.This motivational program is referred to as:
A)"buy-in-bulk" store program.
B)"high-frequency" store program.
C)"mom-and-pop" store program.
D)"shop operators" program.
E)"golden store" program.

Question

Quizplus · Accepted Answer

This is referred to as the "golden store" program, where Procter & Gamble incentivizes stores to carry a variety of their products in exchange for special attention and service from P&G representatives.

In Exchange for a Pledge to Carry at Least 40