Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of a barrier to entry classified as:
A)new capacity.
B)product differentiation.
C)competitor response.
D)new approaches to customer needs.
E)distribution channels.

Question

Quizplus · Accepted Answer

The "Intel Inside" campaign is an example of product differentiation because it created a distinct brand identity for Intel's microprocessors, making it difficult for competitors to gain market share without a similar level of brand recognition.

Intel Achieved Success by Using the "Intel Inside" Advertising Campaign