Porter's four generic strategies for achieving competitive advantage are:
A)price determination,cost leadership,product differentiation,distribution savings.
B)cost leadership,product differentiation,cost challenger,product challenger.
C)price leadership,product differentiation,price challenger,cost differentiation.
D)cost leadership,product differentiation,cost focus,focused differentiation.
E)cost leadership,product differentiation,consumer differentiation,focused differentiation.

Question

Quizplus · Accepted Answer

Porter's four generic strategies include cost leadership, product differentiation, cost focus, and focused differentiation. These strategies are designed to achieve competitive advantage by targeting broad or narrow markets and by focusing on lower costs or differentiation.

Porter's Four Generic Strategies for Achieving Competitive Advantage Are