The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:
A)targeting prospective customers.
B)finding customers who can respond to advertisement.
C)promoting products and services internationally.
D)identifying customers who can help in promoting products.
E)identifying customers based on common characteristics.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller groups of consumers who have similar needs, preferences, or characteristics. This helps companies identify and target specific groups of consumers with products and marketing messages that are more relevant and appealing to them. In this case, global companies are targeting low-income consumers in emerging markets, which is an example of using market segmentation to identify and reach a specific group of consumers based on their common characteristics. Therefore, the best answer is E.

The Efforts of Global Companies to Reach Low-Income Consumers in Emerging