When identifying global market segments,a fundamental guiding principle should be the need to determine:
A)shared demographic characteristics.
B)similar languages.
C)similar needs and buying behavior.
D)similar ethnic backgrounds.
E)similar geographic regions.

Question

Quizplus · Accepted Answer

The fundamental guiding principle in identifying global market segments is to determine similar needs and buying behavior. This approach ensures that marketing strategies are effectively tailored to meet the specific preferences and requirements of customers, regardless of their demographic, linguistic, ethnic, or geographic differences.

When Identifying Global Market Segments,a Fundamental Guiding Principle Should Be