The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:
A)demographics.
B)polycentrics.
C)behavioral characteristics.
D)benefits sought.
E)psychographics.

Question

Quizplus · Accepted Answer

Polycentrics is not a variable commonly used for grouping customers in global market segmentation. Instead, it refers to a viewpoint in international business that suggests a company should adapt its strategies and operations to each country's specific circumstances and culture. The other options (demographics, behavioral characteristics, benefits sought, and psychographics) are indeed common variables used for segmenting markets.

The Process of Global Market Segmentation Begins with the Choice