Psychographic segmentation involves grouping people in terms of their:
A)combined household income.
B)age and income.
C)attitudes,values,and lifestyle.
D)psychological well being.
E)gender.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This approach helps marketers to better tailor their marketing strategies to meet the needs and wants of specific segments.

Psychographic Segmentation Involves Grouping People in Terms of Their