Porsche AG uses the label "Top Guns" to describe one segment of its customers,namely those who care about power and control and who expect to be noticed.Such a profile would be based on which type of segmentation?
A)demographic
B)occupational
C)psychographic
D)behavioral
E)gender

Question

Quizplus · Accepted Answer

The description fits psychographic segmentation, which involves dividing a market based on personality traits, values, attitudes, interests, or lifestyles of consumers. In this case, the focus is on lifestyle and personality traits such as the desire for power, control, and recognition.

Porsche AG Uses the Label "Top Guns" to Describe One