SRI International developed Values and Lifestyles (VALS).Such a consumer profile would be helpful for which type of segmentation?
A)demographic
B)occupational
C)psychographic
D)behavioral
E)gender

Question

Quizplus · Accepted Answer

The Values and Lifestyles (VALS) system developed by SRI International is a tool used for psychographic segmentation. It categorizes consumers based on their values, attitudes, interests, and lifestyles, helping marketers understand consumer motivations and preferences.

SRI International Developed Values and Lifestyles (VALS)