"Usage rates" and "user status" are important criteria for which segmentation variable?
A)demographic
B)occupational
C)psychographic
D)behavioral
E)benefit

Question

Quizplus · Accepted Answer

"Usage rates" and "user status" are part of behavioral segmentation, which divides the market based on consumer behavior towards a product, including their knowledge, attitudes, uses, or responses to a product.

"Usage Rates" and "User Status" Are Important Criteria for Which