Global marketers must determine whether a standardized or an adapted marketing mix is required to best serve the wants and needs of the consumers.

Question

Quizplus · Accepted Answer

Global marketers must decide between a standardized marketing mix, which applies the same marketing strategy across all markets, and an adapted marketing mix, which tailors strategies to fit the unique aspects of each local market, to effectively meet the diverse wants and needs of consumers worldwide.

Global Marketers Must Determine Whether a Standardized or an Adapted