According to the international Licensing Industry Merchandisers Association (LIMA),the United States and Canada account for about 90 percent of licensed goods sales.

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According to the International Licensing Industry Merchandisers' Association (LIMA), the United States and Canada account for a significant portion, but not 90 percent, of the global licensed goods sales. The actual percentage varies but is significantly less, with other regions such as Europe, Asia, and Latin America also contributing substantially to the global market.

According to the International Licensing Industry Merchandisers Association (LIMA),the United