Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30 percent of Saab's sales come from the USA, with most of the rest from Western Europe. Which strategy does Saab appear to be using?

Question

Quizplus · Accepted Answer

Saab is concentrating on a specific market segment (luxury car drivers who value "quirkiness") and is also concentrating on a specific country (the USA) for most of its sales.

Saab Markets Two Luxury Car Models, Both Prized by Drivers