Union pressure on a company's shareholders, directors, and customers is known as a corporate campaign.

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Management and labor each have other weapons to break an impasse and achieve their aims. The union, for example, may resort to a corporate campaign, which is an organized effort by the union that exerts pressure on the employer by pressuring the company's other unions, shareholders, corporate directors, customers, creditors, and government agencies.

Union Pressure on a Company's Shareholders, Directors, and Customers Is