The sales director at WebMD is calculating annual sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage. In which step of the strategic management process is the sales director involved?
A)evaluating the firm's internal and external strengths
B)defining the business and its mission
C)choosing specific strategies or courses of action
D)evaluating the strategic plan

Question

Quizplus · Accepted Answer

C)The sales director is in the process of translating the firm's mission, which is to maintain a competitive advantage, choosing specific strategies or courses of action. This step is the fifth one in the strategic process, and it occurs after the manager makes a strategic choice.

The Sales Director at WebMD Is Calculating Annual Sales Revenue