Multidimensional scaling is used in
A) determining the size of a new building.
B) determining the size of a new department.
C) evaluating the amount of high-tech equipment a firm needs.
D) perceptual mapping.
E) market segmentation.

Question

Quizplus · Accepted Answer

Multidimensional scaling is commonly used in perceptual mapping to create maps based on the perceptions and preferences of customers or respondents. This technique helps to determine how consumers view different products or brands in a market and how they relate to each other.

Multidimensional Scaling Is Used in