Elisandra, a marketing manager at a regional chain restaurant, has decided to create a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________.
A)consumer-generated marketing
B)partner relationship management
C)customer lifetime value
D)community development around a brand
E)share of customer

Question

Quizplus · Accepted Answer

Elisandra's plan involves consumer-generated marketing, which is a type of marketing in which customers create and share content related to a brand. By encouraging customers to create commercials for the restaurant, she is engaging them in the marketing process and potentially increasing brand awareness and loyalty. Partner relationship management, customer lifetime value, community development around a brand, and share of customer are not applicable to this scenario.

Elisandra, a Marketing Manager at a Regional Chain Restaurant, Has