An email from Amazon.ca offers free shipping on your next purchase of more than $35. This is an example of ________.
A)sales promotion
B)personal selling
C)public relations
D)an advertising objective
E)a push strategy

Question

Quizplus · Accepted Answer

This is an example of a sales promotion, which is a marketing tactic that offers a short-term incentive to encourage the purchase of a product or service. The offer of free shipping on purchases over $35 is an incentive that may encourage people to make a purchase and could increase sales for Amazon.ca.

An Email from Amazon