Morrill Motors splits Canada into 10 sales regions. Within each of those regions, the company maintains two sales teams-one for existing customers and one for prospects. What type of sales force structure does Morrill Motors use?

Question

Quizplus · Accepted Answer

Morrill Motors uses a complex sales force structure because it combines elements of both territorial (splitting Canada into regions) and customer (separate teams for existing customers and prospects) structures.

Morrill Motors Splits Canada into 10 Sales Regions