Neal Murphy sells his company's unique gift items on television by providing information about the products using 30-minute infomercials. Neal is using ________.

Question

Quizplus · Accepted Answer

Neal Murphy's use of 30-minute infomercials to sell his company's gift items is a form of direct response television advertising, which utilizes long-form commercials to provide detailed information about a product or service and encourages viewers to make a purchase directly by calling a phone number or visiting a website.

Neal Murphy Sells His Company's Unique Gift Items on Television