Starbucks has an annual plan in place to deal with the company's current SBUs and their operations. However, as a growth-oriented firm, Starbucks is interested in both domestic and international markets. This requires Starbucks to constantly monitor the environment and adapt to the opportunities with which it is presented. To take advantage of its changing marketing opportunities, it is most important for Starbucks to have which of the following in place?
A)value-delivery network
B)mission statement
C)supporting objectives
D)profit analysis
E)strategic plan

Question

Quizplus · Accepted Answer

A strategic plan is important for Starbucks to adapt to changing marketing opportunities and expand into new markets. It will provide a roadmap for the company's growth and guide its decisions regarding market selection, target segments, product offerings, distribution channels, and promotional strategies. The strategic plan will also help Starbucks allocate its resources efficiently, minimize risks, and maximize its returns. Therefore, having a strategic plan is the most important aspect for Starbucks to capitalize on its changing marketing opportunities.

Starbucks Has an Annual Plan in Place to Deal with the Company's