________ is the place a product occupies in consumer's mind relative to competitors' products.
A)Product placement
B)Product position
C)Market segmentation
D)Market targeting
E)Product promotion

Question

Quizplus · Accepted Answer

Product position refers to the place a product occupies in the consumer's mind relative to its competitors. It is a key consideration for marketers in differentiating their products and developing effective marketing strategies. Product placement, market segmentation, market targeting, and product promotion may be related to product position but do not fully capture its meaning.

________ Is the Place a Product Occupies in Consumer's Mind