Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)strategic mix

Question

Quizplus · Accepted Answer

The marketing environment refers to the external factors outside the company and the marketing department that impact marketing decisions and strategies. This includes economic, social, technological, competitive, and regulatory factors.

Which of the Following Terms Is Used to Describe the Actors