What source of marketing information provides those within the company ready access to research information, stored reports, shared work documents, contact information for employees and other stakeholders, and more?
A)an internal CRM system
B)an extranet
C)the Internet
D)marketing research
E)marketing intelligence

Question

Quizplus · Accepted Answer

An internal CRM system (Customer Relationship Management) typically provides access to research information, stored reports, shared work documents, contact information for employees and other stakeholders, and more. It is designed to help manage and analyze customer interactions and data throughout the customer lifecycle, but it can also be used as a central hub for marketing information within the company. Extranets and the internet may provide some of the same information, but not necessarily in an organized, centralized way. Marketing research and marketing intelligence refer to methods of gathering information rather than a specific source of information.

What Source of Marketing Information Provides Those Within the Company