Rashmi Singh always knows about the trendiest fashions. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting-edge fashion at great deals, and her advice is often followed. Rashmi is an example of a(n)________.
A)membership group
B)innovator
C)opinion leader
D)buzz marketer
E)experiential source

Question

Quizplus · Accepted Answer

Rashmi Singh is an opinion leader as she actively shares her knowledge and advice about where to shop for cutting-edge fashion with a wide group of friends and colleagues, which is often followed by them.

Rashmi Singh Always Knows About the Trendiest Fashions