Shopping For The Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing, high-end cars, travel, and financial services. This firm would use household income segmentation.

Question

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Household income segmentation is an effective way to target wealthy clients and tailor marketing efforts to their specific needs and preferences. By focusing on the shopping habits and buying behaviors of high-income households, Shopping For the Rich and Famous can offer personalized services that are aligned with the interests and values of their affluent clientele.

Shopping for the Rich and Famous Is a Buying Service