In 2013, pop band One Direction allowed photos and band-related images to be placed on various footwear and apparel created by the Leomil Group in exchange for a royalty. This is an example of ________.

Question

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This scenario describes a licensing agreement, in which One Direction granted permission for their brand images to be used on products created by the Leomil Group in exchange for a royalty. This allows the Leomil Group to leverage the popularity and recognition of the band's brand to help sell their own products.

In 2013, Pop Band One Direction Allowed Photos and Band-Related