Companies will often partner with film makers, musicians and artists to create brand context. This is an example of branded entertainment.

Name: Companies will often partner with film makers, musicians and artists to create brand context. This is an example of branded entertainment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Branded entertainment involves partnering with artists, filmmakers, and musicians to create content that promotes a brand or product in a subtle way.

Companies Will Often Partner with Film Makers, Musicians and Artists