________ is the marketing logic by which a company hopes to achieve profitable customer relationships.
A)A marketing program or tactic
B)Being a low-cost operator
C)A consistent product mix
D)Marketing strategy
E)A Differentiation strategy

Question

Quizplus · Accepted Answer

Marketing strategy is the overall plan or approach to achieving the company's marketing goals, which includes identifying and targeting specific customer segments, creating a unique value proposition, and establishing a competitive position in the market. A marketing program or tactic, being a low-cost operator, consistent product mix, and differentiation strategy are all components that may be included within a marketing strategy, but they do not encompass the entire marketing logic.

________ Is the Marketing Logic by Which a Company Hopes