In the second step of the marketing research process,research objectives should be translated into specific ________.
A)marketing goals
B)information needs
C)dollar amounts
D)research methods
E)information sources

Question

Quizplus · Accepted Answer

In the second step of the marketing research process, the research objectives are translated into specific information needs. This step involves specifying what information is required to address the research problem or objective, guiding the subsequent stages of the research process.

In the Second Step of the Marketing Research Process,research Objectives