A major department store sends a trained observer to watch and interact with customers as they shop in store.This is an example of ________.
A)secondary research
B)survey research
C)ethnographic research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

The trained observer watching and interacting with customers in-store is an example of ethnographic research, which involves observing and studying people in their natural environments. This type of research is used to gather qualitative data about customers' behavior, attitudes, and motivations.

A Major Department Store Sends a Trained Observer to Watch