A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.
A)personal characteristics
B)reference groups
C)perceptions
D)attitudes
E)psychographics

Question

Quizplus · Accepted Answer

Personal characteristics such as age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept are important factors that influence a buyer's decisions. These factors are specific to the individual and play a crucial role in determining their wants, needs and preferences.

A Buyer's Decisions Are Influenced by ________ Such as the Buyer's